Interpret margin of error, confidence intervals, and understand what affects their width.
A consumer survey of 900 adults finds that 58% prefer Brand X, with a margin of error of 3.3%. Which statement is best supported?
A
Exactly 58% of all adults approve
B
Between 54.7% and 61.3% of all adults likely approve
C
At least 58% approve
D
The poll is inaccurate
B
A marketing researcher wants to reduce the margin of error from 6% to 3%. If the original sample size was 300, approximately what sample size is needed?
A
600
B
900
C
1,200
D
1,500
C
The margin of error tells you how much the sample result might differ from the true population value.
Example: If a poll finds 52% support with a margin of error of 3%, the true support is likely between 49% and 55%.
This range is called the confidence interval.
A survey finds that 40% of students prefer online classes, with a margin of error of 4%. What is the confidence interval?
Lower bound:
Upper bound:
Confidence interval: 36% to 44%
Larger sample size smaller margin of error (more precise).
Higher confidence level larger margin of error (more certain but less precise).
The approximate formula (for proportions):
where is the sample size. To halve the margin of error, you need 4 times the sample size!
A poll of 400 people has a margin of error of 5%. About what margin of error would a poll of 1,600 people have?
Sample size quadrupled:
Margin of error halved:
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