Problem Solving & Data Analysis Hard
⏱ 12 min 📊 Hard ⭐ Premium

Margin of Error and Confidence Intervals

Interpret margin of error, confidence intervals, and understand what affects their width.

Before you read
Answer first — see what you already know.

A consumer survey of 900 adults finds that 58% prefer Brand X, with a margin of error of 3.3%. Which statement is best supported?

Check your answer
Answer:

B

Before you read
Answer first — see what you already know.

A marketing researcher wants to reduce the margin of error from 6% to 3%. If the original sample size was 300, approximately what sample size is needed?

Check your answer
Answer:

C

Theory

Margin of Error

The margin of error tells you how much the sample result might differ from the true population value.

Sample result±Margin of error\text{Sample result} \pm \text{Margin of error}

Example: If a poll finds 52% support with a margin of error of ±\pm3%, the true support is likely between 49% and 55%.

303540455055606570
52% ± 3%: confidence interval [49%, 55%]

This range is called the confidence interval.

Example 1

A survey finds that 40% of students prefer online classes, with a margin of error of ±\pm4%. What is the confidence interval?

Lower bound: 40%4%=36%40\% - 4\% = 36\%

Upper bound: 40%+4%=44%40\% + 4\% = 44\%

Confidence interval: 36% to 44%

The true proportion is likely between 36% and 44%.
Theory

What Affects the Margin of Error?

Larger sample size \to smaller margin of error (more precise).

Higher confidence level \to larger margin of error (more certain but less precise).

The approximate formula (for proportions):
Margin of error1n\text{Margin of error} \approx \frac{1}{\sqrt{n}}

where nn is the sample size. To halve the margin of error, you need 4 times the sample size!

Example 1

A poll of 400 people has a margin of error of ±\pm5%. About what margin of error would a poll of 1,600 people have?

Sample size quadrupled: 1600=4×4001600 = 4 \times 400

Margin of error halved: 5%2=2.5%\frac{5\%}{2} = 2.5\%

±\pm2.5%

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